Vocare Media recently worked with GREY and Sensodyne to produce an event TVC of 60s in English and Mandarin aired on Channel 5 & 8.
Sensodyne’s roadshow at NEX aimed to educate the public on tooth sensitivity. They conducted various interactive games to engage the public in participating with the roadshow.
One of the main attractions would the the nationwide consumer pledge. Sensodyne garnered over 4000 pledges; making it into the SIngapore Book Of Records for the largest display of stickers for its fight against tooth sensitivity.